There are many free business listing websites like Google My Business, Yelp, Yellow Pages, Justdial, Foursquare e.t.c. In these websites, we can enlist our business details.

Local business listing helps to reach localized customers. If you search by a term SEO Agency in India. It will show all the SEO Agency in India listed in a particular portal. It provides category targeted genuine organic traffic to your site.

Various Importance of Local Business Listing in SEO

It has various advantages in Search Engine Optimization. Those are listed below.

• Free Advertisement for your business 24*7.
• It will help to grow brand awareness.
• Helps to boost the SEO Process.
• It increases the local visibility of your company with complete information.
• A useful review will generate more customers for your business.

Complete List of 50 Local Business Listing 2020 Sites (Free & Paid)

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There is a difference between do-follow sites and no-follow site. What actually does the no-follow attribute do?

It enables you to create a link that works like other links, but this is not acceptable in the search algorithm. To be precise a no-follow link will not send out any link juice. Also, the anchor text doesn’t help the webpage you are pointing to rank high.

On the other hand, do-follow links are regular links. This link sends out link juice to the website. Also, the keywords used will help to rank high in search engines. Many times, you need to use do-follow links, specifically if you want to build backlinks to your own website. However, there are some cases where using no-follow links make more sense.

If you link your website to a do-follow site, the search engines will consider your link. You will get a backlink to your website. And if you link to a no-follow site the search engines do not acknowledge the link as a backlink to the website.

If you desire to build backlinks to your website and get higher rankings for your pages you require ensuring that you are linking your site to do-follow sites, which comprise of higher ranking sites with a higher page ranks as well as high authority. If a “do follow” link is created, Google will consider that as a backlink to a targeted page. And if a “no follow” link created, it will not use it as a backlink to the targeted page.

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What is Guest Posting?

Guest Posting is the act of writing content for one company’s website. Generally, guest bloggers write for similar blogs at intervals their business to:

1. Attract traffic back to their website.
2. Boost its domain authority by the victimization of external links to high-authority domains.
3. Increase their whole believability and awareness.
4. Build relationships with peers in their industry.

Guest Posting offers mutual benefits for each guest blogger and also the website hosting the guest content. In alternative words, this may be a street. After that, you arrange to mount this bandwagon. You must think about that includes posts by guest bloggers on your website too.

Why Is Guest Posting is essential For Your Business?

This offers a variety of advantages for any business. By sharing your experience on other companies’ websites, you’ll be able to establish yourself as an authority at intervals in your market, build relationships with alternative thought leaders in your field and expose your whole to an entirely new audience. Additionally, that includes guest posts on your journal or website that can help you deliver unique views and original content to your audience.

We’re all guilty of falling victim to a routine and growing uninterested in constant recent stuff. Therefore featuring guest posts may be an excellent way to stay readers engaged — not to mention the promotional boost that happens once your guest bloggers share their blogs with their network.

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Site Verification:

The very first thing required to do, while setting up Google webmaster tools, is to add or put up both of your website URLs. The reason behind this is that Google Bot is naïve; it really does not know yoursite.com and www.yoursite.com both are the same websites. Therefore you need to add both the site URLs and use any one of the methods for verification. The a.html file or HTML META Tag file can be loaded in your root directory. Everyone does not have access to the root directory of the website, so meta tag verification can be perfect for websites running on maybe a Blogger.

Sitemap Submission in Web Master Tools:

Once your website is verified, the next step is to load a sitemap to the server. There are various tools available to generate the sitemaps automatically, they crawl the website and add up pages that they find. But you need to ensure that all these pages are reflected in the XML file, as they might not find all the pages, depending on the internal linking structure. Check and ensure that the sitemap is submitted successfully in Google Webs Master Tool since it tells you if it is successful and how many URLs are been submitted and that how many more URLs are present in the web index.

Checking HTML errors:

This one the diagnostics section, that not only shows your stats about how Google bot is doing, the crawl statistics, more importantly, any errors like 404 Page missing, this may happen if incorrect URLs are placed in the sitemap. Or if any links from some other websites have been placed bad URLs on their websites. One more important section of diagnostics that you need to pay attention to is the HTML suggestions. It displays what Google Bot thinks you require fixing, such as duplicate Meta tags. Many times you do not have control over the Page Title or the META tag description; like in few blogs, they create Tag pages for the keywords. This can be fixed by going to the Site Configuration section and selecting settings. There is a link that is called Adjust Parameter Settings, hereby adding a parameter and setting to IGNORE, the Bot will ignore them.

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