On-Page SEO & Off-Page SEO Factors

On-Page SEO & Off-Page SEO Factors

October 3, 2020 3 By DigitalSnehangshu

On-Page SEO Factors:

To get a higher search engine ranking for your website, make them more search engine friendly. You have to make sure that you take into account all the key factors of on-page & off-page SEO optimization.

The on-page SEO factors are given below:

The domain name: 

Choosing a domain name is an important on-page factor. Ideally, you can simply make use of a keyword but you would have been very lucky if this were available. In practice one of the best options is to use the keyword at the beginning with something following it to make it unique. For instance keyword???.com. You can use a hyphen for SEO purposes.

How the website is constructed: 

Bear in mind that the search engines cannot read any graphics so these can prove to be a hindrance for SEO purposes. Make use of text as far as possible. To help the search engines locate and index your web content make sure to have a sitemap.

The choice of correct keywords: 

The selection of appropriate keywords is the most critical task of any on-page SEO. Using wrong keywords practically means that you won’t get good rankings in the search engines. Each and every page of the website must be optimized with keywords and should be in the same niche.

Title Tags: 

Your page title must comprise of the keyword and if possible this should be at the start.

Header Tags: 

The main aim should be to embrace the keyword in h1 – h3 tags and others if possible. The headings can be dispersed throughout the content.

How the keywords are positioned: 

Placement of the keyword properly in the content is another important factor of on-page SEO. You have to use the keyword at the first and the last of the content. Also, have to mention that in whole content as much as you can.

Keyword Density: 

The total number of words divided by the number of uses of the keyword. This must be approximately 2%. The idea is to give the search engines a clear understanding that the content on the web pages is relevant to the keyword and that they are not repeating unnecessarily. Keyword density is one of the factors that if went wrong can get negative results.

Internal and External Links: 

Internal links with the keywords as anchor text must be used all through the site. You should also include external links to applicable sites.

Off-Page SEO Factors:

Today every website owner has the same goal with their blog or website and that is to get better and higher Google rankings. The majority of people are aware of the on-page SEO & off-page SEO techniques, while few others are familiar with the concept, i.e. off-page SEO, making use of keywords just in order to boost the Google rankings.

For getting better results the SEO work most important. For better result, we use off-page SEO techniques. All the off-site process called together off-page SEO, and in the latest internet world, this technique is the most powerful than any other or precisely any on-page SEO techniques.

I mentioned some most important factors of off-page optimization and thus increasing your Google rankings.


To put it in short more the number of backlinks that you have that leads to your website better is your website ranking. This is an effective and one of the most vital elements of improving your Google page ranks with off-page SEO.

Backlink Quality

While you have more number of backlinks for your site, better it will be for the site. But the quality of these backlinks plays a very important role. Higher quality one-way links specifically, particularly from relevant websites, higher page rank websites, are key factors to your search engine rankings.

Website History and Age: 

The longer the website has been around older is your domain and more reputable and credible you will be viewed. One cannot do much about this problem if the website is new, but one can consider buying older, existing domains as long as they are in good standing with the top search engines.

Social Networking: 

Social networking techniques have been grown extremely and it is one of the great ways to enhance your off-page SEO. You can now build a diverse amount of backlinks to your website and this you can also reach out and connect with more potential customers and better prospects.

Visitor Behaviour: 

The way the web visitors react when they look at your website can actually affect your page rankings. The bounce rate is a measure of the number of page visits to your website. Therefore one needs to strive to reduce the bounces and provide more meaningful and useful content with an intuitive and good design.