What is Do Follow and No Follow Links?

Most of the website owners are aware of the truth that link building is one of the other important parts of any SEO strategy. For this reason, many webmasters started posting unrelated advertisements to forums and blogs. All these advertisements usually contain one or many links to their sites. This way they try to get higher page ranks and also better ranking in the top search engines. But this is the black hat process. Some spammers do this process. To reduce this kind of spam Google developed a no-follow attribute. Links with this attribute are called no-follow links and those without this are called do-follow links.

There is a difference between do-follow sites and no-follow site. What actually does the no-follow attribute do?

It enables you to create a link that works like other links, but this is not acceptable in the search algorithm. To be precise a no-follow link will not send out any link juice. Also, the anchor text doesn’t help the webpage you are pointing to rank high.

On the other hand, do-follow links are regular links. This link sends out link juice to the website. Also, the keywords used will help to rank high in search engines. Many times, you need to use do-follow links, specifically if you want to build backlinks to your own website. However, there are some cases where using no-follow links make more sense.

If you link your website to a do-follow site, the search engines will consider your link. You will get a backlink to your website. And if you link to a no-follow site the search engines do not acknowledge the link as a backlink to the website.

If you desire to build backlinks to your website and get higher rankings for your pages you require ensuring that you are linking your site to do-follow sites, which comprise of higher ranking sites with a higher page ranks as well as high authority. If a “do follow” link is created, Google will consider that as a backlink to a targeted page. And if a “no follow” link created, it will not use it as a backlink to the targeted page.